Starting a Express Coffee Business
Express Coffee is also called Espresso Coffee. It is a unique method of brewing in which hot water is forced under pressure through tightly packed coffee, one or two servings at a time. It is a roast of coffee, darker brown than the traditional American roast but not extremely dark. In a larger sense, it is an entire approach to coffee cuisine, involving not only roast and brewing method, but grind and grinder, a technique of heating and frothing milk, and a traditional menu of drinks. In the largest sense of all, it is an atmosphere or mystique: The espresso brewing machine is the spiritual heart and esthetic centerpiece of the great coffee places, the cafés, cafés and coffee houses of the world.
The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.
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Opening a Express Coffee Business
The following elements should be a part of your plan, depending upon your objective, like Summary (strategy overview, strategy logic and stage of business development), Concept (product description and impact factors).
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It cannot be stressed too strongly that a good Express Coffee business plan is the cornerstone of successful financing. If you want investors' money, you've got to give them good reasons to buy in. The business plan is where you lay out the reasons.