Starting a Public Relations Business
Public Relations is the practice of creating, promoting, or maintaining goodwill and a favorable image among the public towards an institution, public body, etc.
Throughout the process of developing a business plan, you need to keep in mind the objective of the plan. Why are you writing the plan? Is it to manage the business? Or is it to raise money?
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Opening a Public Relations Business
There are primarily two purposes for which business plan are written. The first has an outside objective--to obtain funding. The second serves an inside purpose--to provide a plan for early corporate development: to guide an organization toward meeting its objectives, to keep the entrepreneurial business itself and all its decision makers headed in a predetermined direction
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The business plan captures the strategic operational and financial aims of the business. A good business plan will contain an initial executive summary, summarizing the detail of the Public Relations business proposal, a written overview of the business' mission, its product or service, management team, financial forecasts.