PEST analysis definition

glossary: PEST analysis definition

Glossary: PEST analysis



PEST Analysis is a technique for identifying and listing the political-legal, economic, socio-cultural and technological factors in the general environment most relevant to an organisation at that time. PEST analyzing is often used for generating marketing ideas, product ideas, etc.

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Definition: PEST analysis

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Glossary: PEST analysis business plan definition - 2001-2003 HJ Ventures International, Inc.