advertising opportunity definition

glossary: advertising opportunity definition

Glossary: advertising opportunity



Advertising opportunity is a product or service may generate additional revenue through advertising if there is benefit from creating additional awareness, communicating differentiating attributes, hidden qualities or benefits. Optimizing the opportunity may involve leveraging strong emotional buying motives and potential benefits.

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Definition: advertising opportunity

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Glossary: advertising opportunity business plan definition - 2001-2003 HJ Ventures International, Inc.