cannibalization definition

glossary: cannibalization definition

Glossary: cannibalization



Cannibalization is the term used for the undesirable tradeoff where sales of a new product or service decrease sales from existing products or services and minimize or detract from the total revenue contribution of the organization.

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Definition: cannibalization

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Glossary: cannibalization business plan definition - 2001-2003 HJ Ventures International, Inc.