first mover advantage definition

glossary: first mover advantage definition

Glossary: first mover advantage



First mover advantage means having a leadership position in a market by virtue of having been one of the first companies in the sector. Key first mover advantages includes reputation effect, experience curve and customer commitment and loyalty.

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Definition: first mover advantage

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Glossary: first mover advantage business plan definition - 2001-2003 HJ Ventures International, Inc.