goodwill definition

glossary: goodwill definition

Glossary: goodwill

In accounting, goodwill is any advantage, such as a well-regarded brand name or symbol, that enables a business to earn better profits than its competitors. Goodwill generally is calculated as the purchase price for a company over the fair market value of the assets acquired. Goodwill appears on the balance sheet as the excess of the amount paid for the shares over their net asset value.

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Definition: goodwill

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