market segmentation definition

glossary: market segmentation definition

Glossary: market segmentation



Market segmentation is the categorization of potential buyers into groups based on common characteristics such as age, gender, income, and geography or other attributes relating to purchase or consumption behavior.

Click here for more market segmentation / Dictionary of Terms

Enter your email address below for market segmentation and Business Planning information.


Definition: market segmentation

If you need assistance in developing a business plan, our staff of industry leading consultants can assist you in preparing a winning presentation.

Contact us for a business plan quote to learn more about how we define market segmentation and how we can help you complete your business plan today.

Additional terms to learn about market segmentation definitions

Glossary: market segmentation business plan definition - 2001-2003 HJ Ventures International, Inc.