target market definition

glossary: target market definition

Glossary: target market



Target Market is a defined segment of the market that is the strategic focus of a business or a marketing plan. Normally the members of this segment possess common characteristics and a relative high propensity to purchase a particular product or service. Because of this, the member of the target market segment represent the greatest potential for sales volume and frequency. The target market is often defined in terms of geographic, demographic, and psychographic characteristics.

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Definition: target market

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Glossary: target market business plan definition - 2001-2003 HJ Ventures International, Inc.